ROUSE

noun

1. An arousal.
2. The sounding of a bugle in the morning after reveille, to signal that soldiers are to rise from bed, often the rouse.

verb

1. To wake (someone) or be awoken from sleep, or from apathy.
2. To cause, stir up, excite (a feeling, thought, etc.).
3. To provoke (someone) to action or anger.